Summer 2017 Hasselblad Live Fashion shoot in the Gothenburg pop up store at NK working with the newly released X1D and accompanying lenses. Guest appearence made by the prototype XCD 120mm Macro lens.
Now available in the store, Limited Editions prints from the Hasselblad Masters 2016 collection of Heartland. Exclusively 10 of each print numbered and signed in 70x90cm large format.
At Photokina 2016 Hasselblad released the Hasselblad Masters Vol. 5 "Inspire" book. My story Heartland is found among it's pages which retraces the steps of my childhood growing up in Southern California before moving to Sweden. All fashion in the story is pulled from top Scandinavian Designers and brands. Links to the book can be found on the Hasselblad homepage.