At Photokina 2016 Hasselblad released the Hasselblad Masters Vol. 5 "Inspire" book. My story Heartland is found among it's pages which retraces the steps of my childhood growing up in Southern California before moving to Sweden. All fashion in the story is pulled from top Scandinavian Designers and brands. Links to the book can be found on the Hasselblad homepage.


It's with great pride I announce I can now be found under Directors of Photography at the FSF. Go in and check out the society and all the amazing members it represents.

It's with great pride I announce I can now be found under Directors of Photography at the FSF. Go in and check out the society and all the amazing members it represents.

Amason x H&M Life

Don't miss Swedish sensation Amason's brilliant cover of The Mamas & the Papas' classic song about leaving the troublesome reality and escaping to a place where worries don't exist. Production Bell & Light / Happyphant, Directed by Rob Andersohn, DOP: Roy Rossovich, Produced by Rob Andersohn / Andreas Alfredsson.

Read more about the bi-annual Hasselblad Masters prize for Fashion/Beauty I won here.